Faculty Members

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Mr. Barry TH HUNG 

Lecturer I
Coordinator, BBA (Hons) Marketing
Marketing Discipline
Department of Management, Marketing and Information Systems

barryhung@hkbu.edu.hk
3411 8383
WLB 506
https://orcid.org/0009-0004-6507-9968
Barry HUNG public CV
 

Bringing 25 years of global experience across China, Hong Kong, Sweden, and Germany, Mr. Barry Hung bridges the gap between multinational business excellence and higher education. His background spans general management, sales, and FMCG marketing, which he now leverages to champion holistic higher education. Through impactful service-learning partnerships with NGOs like Caritas, he enriches the student experience—a commitment recognized by fellowships from Advance HE, CESGA, and the International Holistic Competency Foundation.

Mr. Barry Hung teaches across Business and Digital Ethics, Global Business, and a comprehensive range of marketing disciplines—including Marketing Management, Consumer Behavior, and Global Marketing Strategy. His offerings include engaging General Education courses such as "Reinventing & Marketing Yourself" and "From Community Insights to Entrepreneurial Impact".

  • Senior Fellow (SFHEA), AdanceHE (Unlocking the transformative power of higher education to build inclusive, sustainable, and high-performing institutions and communities.) - 2024/25

  • DIPLOMA in Certified Environmental, Social and Governance Analyst CESGA ESG integration, Climate risk, Regulation, Corporate Reporting and ESG investment strategies offered by EFFAS. - 2024

  • Postgraduate Diploma in Digital and Social Media Marketing Digital Communication and Media/Multimedia, HKU SPACE - 2017/18

  • Postgraduate Diploma in Marketing Management Business/Corporate Communications, HKU SPACE - 2015/16

  • Master of Business Administration (M.B.A.) Business, Management, Marketing, and Related Support Services, The University of Strathclyde, UK. - 2000 - 2003

  • Higher Diploma in Business Studies (Marketing/Marketing Management, General Business Management), City University of Hong Kong - 1996 - 1999

Unveiling Hope for the Forgotten

Hung, B.,12 Dec 2024.
Research output : Contribution to conference › Conference poster › peer-review

Impact of Financial Digitalization on Organizational Performance: A Look at the Dark Side

Wang, H., Zheng, L. J., Xu, X. &Hung, T. H. B.,Jan 2022,In:Journal of Global Information Management.30,1,p. 1-3535 p.
Research output : Contribution to journal › Journal article › peer-review