Faculty Members

Dr Bernie Wong is a marketing practitioner, educator and entrepreneur specialising in digital marketing, social media, brand storytelling, marketing technology and artificial intelligence. He is the Founder and Director of Social Stand Limited, where he advises organisations on applying digital strategy and storytelling to strengthen audience engagement and brand influence.

With extensive experience spanning academia and industry, Dr Wong has collaborated with international brands and organisations including Disney, Adidas, GAP, Starbucks, Marks & Spencer, Canon, Volkswagen and PayPal. He has also provided professional training and consultancy services to government departments, corporations, industry associations and non-governmental organisations.

At Hong Kong Baptist University, Dr Wong brings contemporary industry practice into the classroom through case-based, experiential and technology-enhanced learning. His teaching and curriculum development encompass social media marketing, integrated marketing communications and generative AI for creative ideation. He is committed to bridging academic knowledge with real-world applications and equipping students with the skills and mindsets needed to navigate a rapidly evolving business environment.

A highly experienced trainer and speaker, Dr Wong has delivered more than 500 seminars, conference presentations and professional training sessions. His broader media and professional experience includes serving as a radio programme presenter, newspaper columnist, industry consultant and mentor to technology and entrepreneurship programmes.