Bonnie Chow is an Associate Professor of Practice in the Department of Management, Marketing and Information Systems at the School of Business, Hong Kong Baptist University. She obtained her Executive Master of Business Administration at The Chinese University of Hong Kong, is currently a doctoral student in Business Administration, and completed the Stakeholder Leadership Programme at Cambridge Judge Business School. Bonnie is a dynamic marketing professional with over 20 years of experience specializing in brand strategy, e-CRM, and digital transformation in FMCG and Luxury Retail. She has successfully built regional brands and spearheaded award-winning CRM and loyalty programs. She is the Founder and Managing Director of PlanB Consultancy Ltd, delivering strategic brand solutions and digital transformation services for SMEs and start-ups.
Beyond her corporate success, Bonnie is dedicated to community service, driving community campaigns and actively volunteering on the boards of NGOs. She currently serves as a member of the Executive Committee of the Hong Kong Public Administration Association for the 2026–2028 term. As an educator, she is deeply passionate about teaching and education. She actively bridges academic theory with practical business insights to inspire and groom the next generation of marketing leaders. She also actively mentors her students and was awarded Best Mentor in 2026. Bonnie is often invited to deliver talks at various universities and business events.
