Faculty Members

honglin-deng honglin-deng
Prof. Honglin DENG

Associate Professor
Information Systems Discipline 
Department of Management, Marketing and Information Systems
Associate Programme Director, MSc in AI for Business (MScAIB) 

denghonglin@hkbu.edu.hk
3411 7564
WLB 820
https://orcid.org/0000-0002-1496-3233
 
 

Dr. Honglin Deng is an Associate Professor of Information Systems at the School of Business, Hong Kong Baptist University. He obtained his Ph.D. in information systems from City University of Hong Kong. His research interests include e-commerce, e-healthcare, user-AI interaction, and digital platform management. His research work has appeared in top-tier IS journals such as MIS Quarterly and Information Systems Research. Dr. Deng has won multiple research grants, such as the National Natural Science Foundation of China (NSFC) Young and General funds. He currently reviews for premier journals in the fields of information systems, marketing, and management.

 

  • Information systems usage
  • e-Commerce
  • e-Healthcare
  • User-AI interaction
  • Platform management

  • Data management and visualization
  • Big data marketing analytic
  • Operation systems
  • AI for business

  • Ph.D in Information Systems, City University of Hong Kong, 2010.09-2016.02
  • Bachelor in Information Management & Information Systems, Sun Yat-sen University, 2006.09-2010.07

The Global Macroeconomic Burden of Spinal Cord Injury: A Dynamic Modeling Study from 2020 to 2050

Gao, F., Liu, W., Deng, C., Wang, Z., Wang, B.,Deng, H., Liu, Y. & Sun, L., (2026), Neuroepidemiology. pp. 1-10
Research output : Contribution to journal › Journal article › peer-review

Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues

Deng, H., Wang, W. & Lim, K. H., 2025, Information Systems Research. 36 (1), pp. 508-533
Research output : Contribution to journal › Journal article › peer-review

Understanding the Digital Resilience of Physicians during the COVID-19 Pandemic: An Empirical Study

Liu, Y., Xu, X., Jin, Y. & Deng, H., 2023, MIS Quarterly. 47 (1), pp. 391-422
Research output : Contribution to journal › Journal article › peer-review

Repairing Integrity-Based Trust Violations in Ascription Disputes for Potential Customers in e-Commerce

Deng, H., Wang, W. & Lim, K. H., 2022, MIS Quarterly. 46 (4), pp. 1983-2014
Research output : Contribution to journal › Journal article › peer-review

Can Positive Online Social Cues Always Reduce User Avoidance of Sponsored Search Results?

Deng, H., Wang, W., Li, S. & Lim, K. H., 2022, MIS Quarterly. 46(1), pp. 35-70
Research output : Contribution to journal › Journal article › peer-review

National Natural Science Foundation of China (NSFC)
  • Young Program (2020-2022, PI: 180,000 RMB)
  • General Program (On-going, PI: 450,000 RMB)
  • International Cooperation and Exchange Program (On-going, Co-I: 1,00,000 RMB)
Young Oversea Talent in Guangdong Province
  • 2020, PI: 1,000,000 RMB

  • Outstanding Research Award, School of Economics and Management, Tongji University (2023)
  • IACMR-RRBM Best Paper Award (2023)

Encouraging Deep Self-Disclosure in AI-Enabled Mental Health Support Systems through Politeness Strategies

Xuming Zhang, Yinghao Liu, Honglin Deng, 2026, Pacific Asia Conference on Information Systems.

Back to the Stage: How do the Disabled Capitalize on Social Media to Improve Workplace Equality at Work?

Chi Zhang, Jian Liang, Honglin Deng, 2023, The 10th Biennial IACMR Conference (IACMR)

 

  • Cross-Level Signaling in Digital Healthcare: How Online Healthcare Platforms Shape Patient Responses to Consultation Price Increases (with Yinghao Liu, Xin Xu, Ji Wu, Xiaowei Mei, under the 3rd round of review at Information Systems Research)
  • Capitalizing on Digital Platforms for Career Advancement: The Agentic Role of People with Physical Disabilities (with Jian Liang, Chi Zhang, John Schaubroeck, under review at Journal of Management)

  • 2025- : Editorial board member: Industrial Management & Data Systems
  • 2025- : Editorial board member: Internet Research
  • 2025 Panelist: The 10th International Conference on Smart Finance
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