Faculty Members

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Prof. Liang ZHAO

Assistant Professor
Information Systems Discipline
Department of Management, Marketing and Information Systems

liang_zhao@hkbu.edu.hk
3411 2100
WLB 805
https://orcid.org/0000-0003-2923-9296
Liang ZHAO public CV
View Scopus Profile

Dr. Liang Zhao is an Assistant Professor in the Department of Management, Marketing, and Information Systems at the School of Business. Liang's research interests focus on digital strategies, digital platforms, and the mechanisms through which digitization is transforming firms, markets, and industries. Specifically, he focuses on the areas of competitive behaviors of firms and the role of digitization intervened with managerial cognition in shaping such behaviors. He received his Ph.D. in Management Information Systems from Rensselaer Polytechnic Institute. Prior to joining HKBU, he worked as a faculty member at D'Amore-McKim School of Business, Northeastern University, USA.

  • Digital Platforms and Economics of IT
  • IT Business Value and Digital Strategy
  • Competitive Dynamics and Digitization

  • Programming for Business Applications Using Python
  • Cybersecurity and Data Privacy
  • Business Analytics and Decision Making with AI

  • PhD in Management Information Systems, Rensselaer Polytechnic Institute 

Developing Domain-Specific RAG Systems: A Theory-Driven Design Framework of Human-AI Collaboration

Zhang, Z.,Zhao, L., Li, W. & Xue, L.,18 Dec 2025.
Research output : Contribution to conference › Conference paper › peer-review

Do Reductions in Search Costs for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence of Cognitive Miser Behavior from a Natural Experiment

Jiang, D. L., Ye, S.,Zhao, L.& Gu, B.,Sept 2025,In:Information Systems Research.36,3,p. 1780-179819 p.
Research output : Contribution to journal › Journal article › peer-review

Search Cost Reduction on Online Platforms: An Empirical Investigation

Jiang, L., Ye, S.,Zhao, L.& Gu, B.,15 Oct 2022.
Research output : Contribution to conference › Conference paper › peer-review

Cognitive Complexity, Digitized Analytics Capability, CEO Incentives and Competitive Aggressiveness

Ravichandran, T. &Zhao, L.,Aug 2021,Academy of Management Proceedings 2021.Taneja, S. (ed.).Academy of Management,40 p.14189. (Academy of Management Annual Meeting Proceedings; vol. 2021, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Managerial Cognition, Digitized Capabilities, and Competitive Response

Ravichandran, T. &Zhao, L.,11 May 2021,ECIS 2021 Proceedings: ECIS 2021 Research Papers.Association for Information Systems,16 p.142
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

The Impact of Network Resources on Competitive Behavior of Firms

Ravichandran, T., Giura, I. S. &Zhao, L.,Aug 2020,Academy of Management Proceedings 2020.Academy of Management, (Academy of Management Proceedings; vol. 2020, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Managerial Incentives and Digital Strategic Posture: A Contingent View

Ravichandran, T. &Zhao, L.,15 Aug 2019,AMCIS 2019 Proceedings.Association for Information Systems
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

CEO Incentives and Information Technology Investments: An Empirical Investigation

Ravichandran, T. &Zhao, L.,23 Jun 2018,ECIS 2018 Proceedings: ECIS Research-in-progress Papers.Association for Information Systems
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review