Faculty Members

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Dr. Lucia FUNG 

Senior Lecturer
Management Discipline
Department of Management, Marketing and Information Systems
Director, BBA (Hons)

luciafung@hkbu.edu.hk
3411 6617
WLB 712
 
Lucia FUNG public CV
View Scopus Profile

Dr. Lucia Fung is an educator specializing in applied and business ethics, with a focus on leveraging psychological insights and behavioral science to understand moral decision-making. Her work examines how cognitive heuristics, social dynamics, and organizational environments influence human behavior, with an emphasis on designing practical interventions that promote ethical conduct in professional settings. Rooted in a reflective, student-centered philosophy, her pedagogical approach integrates interactive educational technologies, behavioral simulations, and gamified learning environments to immerse students in dynamic, real-world ethical challenges.

  • Business Ethics
  • Human resources management

  • PhD in Psychology, University of Western Australia
  • BSSc(Hons), The University of Hong Kong

Do Behavioral Biases Influence the Length of Sell-Side Analysts’ Observable Careers?

Limkriangkrai, M., Durand, R. B. &Fung, L.,2 Jan 2024,In:Journal of Behavioral Finance.25,1,p. 62-7817 p.
Research output : Contribution to journal › Journal article › peer-review

Myopic Loss Aversion, Personality, and Gender

Durand, R. B.,FUNG, L.& Limkriangkrai, M.,3 Jul 2019,In:Journal of Behavioral Finance.20,3,p. 339-35315 p.
Research output : Contribution to journal › Journal article › peer-review

Exogenous and Endogenous Attention and the Convergence of Analysts’ Forecasts

Durand, R. B., Limkriangkrai, M. &FUNG, L.,3 Apr 2019,In:Journal of Behavioral Finance.20,2,p. 154-17219 p.
Research output : Contribution to journal › Journal article › peer-review

The effectiveness of usage of online multiple choice questions on student performance in introductory accounting

Massoudi, D., Koh, S. K., Hancock, P. J. &FUNG, L.,Nov 2017,In:Issues in Accounting Education.32,4,p. 1-1717 p.
Research output : Contribution to journal › Journal article › peer-review

The behavioral basis of sell-side analysts' herding

Durand, R. B., Limkriangkrai, M. &Fung, L.,1 Dec 2014,In:Journal of Contemporary Accounting and Economics.10,3,p. 176-19015 p.
Research output : Contribution to journal › Journal article › peer-review

Organizational learning in the Philippines: How do team and individual learning contribute?

Dayaram, K. &FUNG, L.,1 Oct 2014,In:Asia Pacific Journal of Human Resources.52,4,p. 420-44223 p.
Research output : Contribution to journal › Journal article › peer-review

Personality Traits

FUNG, L.& Durand, R. B.,31 Jan 2014,Investor Behavior: The Psychology of Financial Planning and Investing.Baker, H. K. & Ricciardi, V. (eds.).Wiley,p. 99-11517 p.
Research output : Chapter in book/report/conference proceeding › Chapter › peer-review

  • UGC Funding Scheme for Teaching and Learning Related Proposals (2016-19 Triennium): Transforming Internship for Transformative Learning and Reciprocal Knowledge Transfer between University and Workplace

  • School of Business Award for Outstanding Performance in Teaching (Individual) 2023-2024
  • School of Business Award for Outstanding Performance in Teaching (Individual) 2017-2018

 

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  • Viu TV Now Report (經緯線) TV Interview 公仔療癒力 (26th May 2025)