Faculty Members

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Dr. Marta K DOWEJKO

Senior Lecturer
Management Discipline
Department of Management, Marketing and Information Systems
Director, Entrepreneurship and Innovation Centre
Coordinator, BBA (Hons) Entrepreneurship & Business Innovation Concentration

mdowejko@hkbu.edu.hk
3411 6616
WLB926
https://orcid.org/0000-0003-0324-7597
Marta DOWEJKO public CV
View Scopus Profile

Dr. Marta Dowejko is Senior Lecturer, Director of the Entrepreneurship and Innovation Centre (EIC), and former Assistant Dean (Global Engagement) at the School of Business, Hong Kong Baptist University (HKBU). She holds a PhD in Strategic Entrepreneurship from the University of Hong Kong and previously served as a Postdoctoral Fellow at the Chinese University of Hong Kong researching Hong Kong's startup ecosystem, and co-founded MentorXchange.io, a founder-mentoring platform, in 2024.

As EIC Director, Marta builds HKBU's entrepreneurship ecosystem through startup competitions, mentor training, and cross-sector partnerships. She is also a core member of Deep-Tech Lab (DTL), where she sits on the Education Committee and serves as a mentor and moderator for DTL meetups, extending her ecosystem-building work into Hong Kong's broader deep-tech and medtech venture community. In 2022, she pioneered the integration of startup bootcamps and pitch competitions directly into a core entrepreneurship course (BUSI2035) at the School of Business, moving these experiences from extracurricular add-ons into assessed, credit-bearing core curriculum, a shift recognized in her selection as a HKBU "BU Master" educator.

New venture mentoring, founding team dynamics, startup ecosystems, entrepreneurship

  • Entrepreneurship and Innovative Thinking
  • Design Thinking, Futures Thinking, Systems Thinking
  • Qualitative Methods
  • Startup Team and Mentor Training
  • Human Factor in Entrepreneurship and Innovation

  • PhD in Entrepreneurship, The University of Hong Kong, 2012
  • MPhil in International Marketing, Solvay Business School, Free University of Brussels, 2006
  • MA in Marketing and Management, Faculty of Management, Warsaw University, 2004

Weak in ability but still follow what the headquarters asks: a legitimacy-based view of MNC employees' adoption of English

Hsu, A. J. C., Au, K. &Dowejko, M. K.,Jan 2024,In:Asia Pacific Journal of Human Resources.62,1, e12396.
Research output : Contribution to journal › Journal article › peer-review

Let’s Move Together: Agency, Social Capital and Multiple Paths to Comobility

Nowinska, A. &Dowejko, M.,20 Oct 2021.
Research output : Contribution to conference › Conference paper › peer-review

Who is a New Venture Mentor? A Clarification of the Concept and Implications for Research

Dowejko, M. K.,1 Aug 2020,Academy of Management Proceedings 2020.Taneja, S. (ed.).Academy of Management, (Academy of Management Annual Meeting Proceedings; vol. 2020, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

“Jack-of-all-trades” with passion: Keener to pursue startup in a team?

Xiao, Y.,Dowejko, M., Au, K. & Hsu, A. J. C.,3 Jul 2020,In:Journal of Small Business Management.58,4,p. 806-83328 p.
Research output : Contribution to journal › Journal article › peer-review

Mentoring Relationship Persistence In New Ventures – Attraction Driven And Process Embeddedness

Dowejko, M., Chan, E. & Au, K.,Feb 2020.
Research output : Contribution to conference › Conference paper › peer-review

Strategic Orientations, Situational Characteristics, and Social Value Creation in Social Enterprises

Xiao, Y., Au, K., Liu, Z. &Dowejko, M. K.,1 Aug 2019,Academy of Management Proceedings 2019.Academy of Management, (Academy of Management Proceedings; vol. 2019, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Love at First Sight or Arranged Marriage? Efficient Relation Persistence in New Venture Mentoring

Dowejko, M. K., Chan, E. & Au, K.,1 Aug 2019,Academy of Management Proceedings 2019.Taneja, S. (ed.).Academy of Management, (Academy of Management Proceedings; vol. 2019, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Mentoring Functions in Formal Entrepreneurial Mentorship

Dowejko, M.& Chan, E.,Jun 2019.
Research output : Contribution to conference › Conference paper › peer-review

Sustaining Efficient Relations in Startup Mentoring

Dowejko, M., Chan, E. & Au, K.,Jun 2019.
Research output : Contribution to conference › Conference paper › peer-review

“Jack-of-all-trades” with passion—Keener to pursue startup?

Au, K., Hsu, A. J. C., Xiao, T. Y. &DOWEJKO, M.,21 Jun 2019,p. 40-40.1 p.
Research output : Contribution to conference › Conference paper › peer-review

Time to be innovative, Hong Kong: Time orientation, creativity, and entrepreneurial activities

Dowejko, M., Au, K. & Xiao, Y.,23 May 2018,Handbook of Culture and Creativity: Basic Processes and Applied Innovations.Leung, A.K.-Y., Kwan, L. & Liou, S. (eds.).1st ed.Oxford:Oxford University Press,p. 293-32028 p.(Frontiers in culture and psychology).
Research output : Chapter in book/report/conference proceeding › Chapter › peer-review

What Do Startup Mentors Do? Founders’ Perspective on Entrepreneurial Mentoring Functions

Dowejko, M. K.& Chan, E.,1 Aug 2018,Academy of Management Proceedings 2018.Taneja, S. (ed.).Academy of Management, (Academy of Management Proceedings; vol. 2018, no. 1).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

It Takes Two to Tango: Reciprocity in Entrepreneurial Mentorship Tie Formation

Dowejko, M.& Au, K.,1 Aug 2017.
Research output : Contribution to conference › Conference paper › peer-review

Global Entrepreneurship Monitor 2016-17: Hong Kong and Shenzhen Edition

Dowejko, M.& Au, K.,Jan 2017,1st ed.Hong Kong:Under Production Limited.172 p.
Research output : Book/Report › Book or report

Angel Investment in Asia Pacific: Policies Looking Forward

Au, Y. F. K.,Dowejko, M., Shiu, K. W. B. & Ding, Z.,26 Dec 2016,Angel Financing in Asia Pacific.Lo, J. Y. (ed.). Bingley:Emerald Publishing,p. 459-47416 p.
Research output : Chapter in book/report/conference proceeding › Chapter › peer-review

Social Networks and Organizational Performance

Dowejko, M. K.& Au, K.,7 Dec 2015,The Wiley Blackwell Encyclopedia of Race, Ethnicity, and Nationalism.Stone, J., Routledge, D. M., Smith, A. D., Rizova, P. S., Hou, X. & Ryan, J. M. (eds.).1st ed.Wiley-Blackwell,5 p.
Research output : Chapter in book/report/conference proceeding › Entry for encyclopedia/dictionary › peer-review

Crouching Tigers, Hidden Dragons. Eight Action Plans for Invigorating Hong Kong’s Startups and Awakening Local Innovation

Dowejko, M.& Au, K.,15 Apr 2015,Center for Entrepreneurship, The Chinese University of Hong Kong.
Research output : Book/Report › Book or report

Entrepreneurship Ecosystem of Hong Kong. Interim Report

Dowejko, M., Au, K. & Shen, N. N.,9 Feb 2014,Center for Entrepreneurship, The Chinese University of Hong Kong.6 p.
Research output : Book/Report › Book or report

Entrepreneurial Network: Key to the Market Entry in China?

Dowejko, M.& Wong, G.,2010,Corporate Culture in China and Japan.Goydke, T. T. (ed.). Munster:Monsenstein und Vannerdat,p. 27-5832 p.
Research output : Chapter in book/report/conference proceeding › Chapter › peer-review

Interdisciplinary Social Science Education in Hong Kong: An Early Attempt

Yung, B., Tsang, C. &Dowejko, M.,12 Feb 2007,In:International Journal of Interdisciplinary Social Sciences.1,4,p. 63-7210 p.
Research output : Contribution to journal › Journal article › peer-review

Mentor-Connected Learning: An AI-Enabled, Cross-Institutional Mentoring Network for Authentic, Real-World Learning.

Dowejko, M.K. (PI)., Ng, F. (co-PI), Au, K. (co-PI), Ng, W. (co-PI). 2026.  UGC Funding for Innovative Teaching and Education (FITE).  Funding amount: HK$1.1 million.

 
VentureLab: Entrepreneurial Advisor & Investment Portfolio Simulation.

Dowejko, M.K. (PI), Kataria, P (co-PI). 2026. Teaching Development Grant. Funding amount: HK$285,990.

 
Deep-tech Ventures in Hong Kong and Their Supportive Innovation Systems. 

Au, K. (PI), Dowejko M.K. (Co-PI), Ng F. (co-PI). 2025. Public Policy Research (PPR) 2025. Funding Scheme grant (Ref. 2025.A4.112.25B). Funding amount: HK$553,702.

 
MentorXchange: AI-assisted startup mentoring matching and relationship management platform.

Dowejko, M.K. 2025. Inno-Realisation Fund. Funding amount: HK$200,000.

 
Mentorship relations in startup performance: Goal and attitude congruence and their implications for divergent thinking.

Dowejko, M.K., Au, K. 2017. General Research Fund (GRF Ref. 12501317). Funding amount: HK$ 472,397.