Faculty Members

50 50
Prof. Mengxiang LI, Matthew

Associate Professor
Information Systems Discipline 
Department of Management, Marketing and Information Systems
Programme Director, MSc in AI for Business (MScAIB) 

mengxiangli@hkbu.edu.hk
3411 7766
WLB 817
https://orcid.org/0000-0003-4411-239X
Mengxiang LI public CV
View Scopus Profile

Dr. Mengxiang Li is an Associate Professor of Information Systems at the Department of Management, Marketing and Information Systems, School of Business, Hong Kong Baptist University. He also serves as the Programme Director of the Master of Science in AI for Business at the School of Business, Hong Kong Baptist University.

Dr. Li's research papers have appeared in top-tier journals such as MIS Quarterly, Information Systems Research, Journal of MIS, Information & Management, and others. Dr. Li’s current research examines AI governance, innovative technology use, strategic decisions about technology, user-centered technology design, digital resilience, and remote everything. He has served as Associate Editor at Information & Management, Internet Research, Journal of Global Information Management, and Journal of Electronic Commerce Research. Dr. Li received a Ph.D. in Information Systems from the College of Business, City University of Hong Kong in October 2013. Before joining HKBU, he worked as a faculty member at the School of Computing and Information Technology, University of Wollongong, Australia.

  • AI governance
  • Innovative technology use
  • Strategic decision about technology
  • User-centered technology design
  • Digital resilience

  • ISEM3005 Business Systems Analysis, Design and Decision Making in AI
  • ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce
  • ISEM4017 Consumer Insights: Online Customer Data Analytics and Machine Learning Approaches
  • MAIB7060 Experiential Learning in AI for Business

  • Ph.D. in Information Systems, College of Business, City University of Hong Kong (2009~2013)

Will I Regret not Buying? Unpacking the Dual Pathways of Anticipated Regret that Influence Online Impulsive Buying

He, X.,Li, M.& Liu, Y.,Apr 2026,In:Information and Management.63,3,16 p., 104323.
Research output : Contribution to journal › Journal article › peer-review

Effects of a Digital Medium in Multitask Online Referral Reward Programs: A General Evaluability Perspective

Lu, S.,Li, M.& Wang, K.,Apr 2026,In:Information and Management.63,3,14 p., 104321.
Research output : Contribution to journal › Journal article › peer-review

Investigating the Impacts of Fundraisers’ Self-Donations on Donors’ Contribution in Charitable Crowdfunding: A Warm Glow Perspective

Du, Z.,Li, M., Wang, K. & Gu, B.,Mar 2026,In:Information and Management.63,2,15 p., 104300.
Research output : Contribution to journal › Journal article › peer-review

Navigating the Storm: Toward a Theory of IT Portfolio Diversity, Leadership Power, and Organizational Resilience to Major Shocks

Li, M., Hsieh, J. J.P.-A., Li, J., Wang, X. & Gu, B.,Mar 2026,In:Information Systems Research.37,1,p. 504-52522 p.
Research output : Contribution to journal › Journal article › peer-review

Actions Over Tokens: Exploring Delegation in DAOs Through the Lens of Stewardship

Ma, Y., Hu, D.,Li, M.& Dong, J. Q.,Dec 2025,ICIS 2025 Proceedings.Association for Information Systems,p. 1-99 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Digital Transformation and Its Impact on Firms Performance: An Organizational Change Perspective

Duan, H.,Wang, D. T., Dong, J. Q. &Li, M.,3 Jul 2025.
Research output : Contribution to conference › Conference abstract › peer-review

AI Orientation and Organizational Resilience: Evidence from a Quasi-Natural Experiment

Yang, L., Guo, H. &Li, M.,12 Jun 2025. IACMR
Research output : Contribution to conference › Conference paper › peer-review

Contingent Impacts of Digital Transformation: An Organizational Change Perspective

Duan, H. W.,Wang, D. T., Dong, J. Q. &Li, M.,16 Dec 2024,ICIS 2024 Proceedings - Digital Platforms for Emerging Societies.Association for Information Systems,9 p.33. (International Conference on Information Systems (ICIS)).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Harnessing the Power of Online Privacy Management: Exploring Affordance Considerations

He, X., Liu, Y. &Li, M.,Dec 2024,ICIS 2024 Proceedings - Digital Platforms for Emerging Societies.Association for Information Systems,9 p.11. (International Conference on Information Systems (ICIS)).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Impact of Disruptive Digital Technologies on Long-Term Firm Performance

Duan, H.,Wang, D. T., Dong, J. Q. &Li, M.,27 Jun 2024.
Research output : Contribution to conference › Conference abstract › peer-review

How IT Consumerization Influences Employees' Thriving at Work: From An Adaptation and Fit Perspective

Guo, J. &Li, M.,19 Jun 2024, ECIS 2024 Proceedings (European Conference on Information Systems (ECIS))
Research output : Contribution to conference › Conference paper › peer-review

Strategizing Digital Transformation in Chinese Listed Companies: The Impact of Disruptive Technologies and Organizational Change on Firm Performance

Duan, H.,Wang, D. T., Dong, J. Q. &Li, M.,10 May 2024.
Research output : Contribution to conference › Conference abstract › peer-review

Medium Minimization Effect of Medium-type Reward in the Online Referral Reward Programs: A General Evaluability Perspective

Lu, S.,Li, M. X.& Wang, K.,10 Dec 2023,International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies".Sutanto, J., SIA, C. L., Lowry, P. B. & Huang, N. (eds.).Association for Information Systems,18 p.2011
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Navigating the Benefits and Challenges of Developing Disruptive Digital Technologies: Evidence from Chinese Listed Companies

Duan, H.,Wang, D. T., Dong, J. Q. &Li, M.,Sept 2023.
Research output : Contribution to conference › Conference abstract › peer-review

The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective

He, X.,Li, M.&Cheung, C. M. K.,Jul 2022,PACIS 2022 Proceedings.Association for Information Systems,9 p.256. (PACIS Proceedings).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Guest Editorial: Interpretable AI-enabled Online Behavior Analytics

Xu, W., Sun, J. &Li, M.,15 Mar 2022,In:Internet Research.32,2,p. 401-4055 p.
Research output : Contribution to journal › Editorial

A Strategic Alignment Perspective of Public-Sector Organisations in Saudi Arabia in the Digital Transformation Age (Quantitative Study)

Al-Ghazi, A., Shen, J., Wamba, S. F., Cui, T. &Li, M.,6 Dec 2021,ACIS 2021 Proceedings.Association for Information Systems,11 p.82. (Australasian Conferences on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Strategic Directions for AI: The Role of CIOs and Boards of Directors

Li, J.,Li, M., Wang, X. & Thatcher, J. B.,Sept 2021,In:MIS Quarterly.45,3,p. 1603-164341 p.  (Highly-cited paper)

Research output : Contribution to journal › Journal article › peer-review

Investigating the Psychological Mechanism of Individuals' Health Misinformation Dissemination on Social Media

Gu, R. &Li, M.,Dec 2020,ICIS 2020 Proceedings - Making Digital Inclusive: Blending the Local and the Global.Association for Information Systems,10 p.1767. (International Conference on Information Systems, ICIS).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Organisational-level Assessment of Cloud Computing Adoption: Evidence from the Australian SMEs

Alismaili, S. Z.,Li, M., Shen, J., Huang, P., He, Q. & Zhan, W.,1 Apr 2020,In:Journal of Global Information Management.28,2,p. 73-8917 p.
Research output : Contribution to journal › Journal article › peer-review

Promoting Crowdfunding with Lottery: The Impact on Campaign Performance

Du, Z., Wang, K. &Li, M.,Dec 2019,In:Information and Management.56,8, 103159.
Research output : Contribution to journal › Journal article › peer-review

How to Understand the Role of Trusted Third Party in the Process of Establishing Trust for E-commerce?

Cao, C., Yan, J. &Li, M.,Aug 2019,AMCIS 2019 Proceedings.Association for Information Systems,p. 1-55 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

“The More Options, the Better?” Investigating the Impact of the Number of Options on Backers’ Decisions in Reward-based Crowdfunding Projects

Du, Z.,Li, M.& Wang, K.,Apr 2019,In:Information and Management.56,3,p. 429-44416 p.
Research output : Contribution to journal › Journal article › peer-review

Assessing the Determinants of Business Value related to IT projects: A Strategic Alignment Perspective of Public-sector Organisations in Saudi Arabia

Al-Ghazi, A., Cui, T., Fosso, S.,LI, M.& Shen, J.,Dec 2018,Australasian Conference on Information Systems 2018.UTS ePress,10 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Understanding the Influencing Factors of the Effectiveness of Trusted Third Party's Trust Transformation

Cao, C., Yan, J. &Li, M.,Dec 2018,Australasian Conference on Information Systems 2018.UTS ePress,11 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Exploration of the Misalignment between Business and IT Strategic Objectives in Public-sector Organisations: An Empirical Study in Saudi Arabia

AlGhazi, A.,Li, M., Cui, T., Fosso, S. & Shen, J.,Sept 2018,Digital Transformation: Challenges and Opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers.Cho, W., Fan, M., Shaw, M. J., Yoo, B. & Zhang, H. (eds.).1st ed.Springer Cham,p. 15-2814 p.(Lecture Notes in Business Information Processing; vol. 328).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Culture Difference and the Impact on Online Review Helpfulness: From the Analytic and Holistic Cognitive Processing Perspective

Huang, P., Peng, Z. &Li, M.,26 Jun 2018,PACIS 2018 Proceedings.Tanabu, M. & Senoo, D. (eds.).Association for Information Systems,14 p.(Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Knowledge Sharing in Personal Networking Instead of Professional-instrumental Context: An Integrated Perspective of Psychological Defense

Li, Y., Wang, K. &Li, M.,May 2018,CONF-IRM 2018 Proceedings.Association for Information Systems,13 p.30. (Proceedings of International Conference on Information Resources Management, CONF-IRM).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Misalignment between Business and IT Strategic Objectives in Saudi Arabia Public Sector Organisations

AlGhazi, A.,Li, M., Cui, T., Samuel, F. W. & Shen, J.,19 Mar 2018,IoTBDS 2018 - Proceedings of the 3rd International Conference on Internet of Things, Big Data and Security.Munoz, V. M., Wills, G., Walters, R., Firouzi, F. & Chang, V. (eds.).SciTePress,p. 212-2209 p.(IoTBDS 2018 - Proceedings of the 3rd International Conference on Internet of Things, Big Data and Security; vol. 2018-March).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Sequentiality of Product Review Information Provision: An Information Foraging Perspective

Li, M., Tan, C. H., Wei, K. K. & Wang, K., Sept 2017, In: MIS Quarterly. 41, 3, p. 867-892 26 p.

Research output: Contribution to journal › Review article › peer-review

The Effects of Consumer Perceived Different Service of Trusted Third Party on Trust Intention: An Empirical Study in Australia

Cao, C., Yan, J. &Li, M.,22 Nov 2017,Proceedings - 14th IEEE International Conference on E-Business Engineering, ICEBE 2017 - Including 13th Workshop on Service-Oriented Applications, Integration and Collaboration, SOAIC 207.Chao, K.-M., Hussain, O., Jiang, L., Fei, X. & Lan, C.-W. (eds.).IEEE,p. 62-698 p.8119131. (Proceedings - 14th IEEE International Conference on E-Business Engineering, ICEBE 2017 - Including 13th Workshop on Service-Oriented Applications, Integration and Collaboration, SOAIC 207).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

A Consumer-Oriented Decision-Making Approach for Selecting the Cloud Storage Service: From PAPRIKA Perspective

Alismaili, S.,Li, M., Shen, J. & He, Q.,8 Nov 2017,Internetworked World: 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers.Fan, M., Heikkila, J., Li, H., Shaw, M. J. & Zhang, H. (eds.).1st ed.Cham:Springer,p. 1-1212 p.(Lecture Notes in Business Information Processing; vol. 296).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Understanding the Influence and Service Type of Trusted Third Party on Consumers' Online Trust: Evidence from Australian B2C Marketplace

Cao, C., Yan, J. &Li, M.,17 Aug 2016,ICEC '16: Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World.1st ed.New York:Association for Computing Machinery (ACM),8 p.18. (ACM International Conference Proceeding Series).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Cloud Computing Adoption Determinants: An Analysis of Australian SMEs

Al-Isma'Ili, S.,Li, M., Shen, J. & He, Q.,27 Jun 2016,PACIS 2016 Proceedings.Association for Information Systems,18 p.209. (Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Cloud Computing Services Adoption in Australian SMEs: A Firm-level Investigation

Al-Isma'Ili, S.,Li, M., He, Q. & Shen, J.,27 Jun 2016,PACIS 2016 Proceedings.Association for Information Systems,12 p.8. (Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Development of Conceptual Model for Social Commerce Research through Integration with Big Data Analysis

Tian, X., Liu, L., Mirkovski, K. &Li, M.,27 Jun 2016,PACIS 2016 Proceedings.Association for Information Systems,11 p.207. (Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Cloud Computing Adoption Decision Modelling for SMEs: A Conjoint Analysis

Al-Isma'Ili, S.,Li, M., Shen, J. & He, Q.,Jun 2016,In:International Journal of Web and Grid Services.12,3,p. 296-32732 p.
Research output : Contribution to journal › Journal article › peer-review

The Moderating Role of Information Load on Online Product Presentation

Li, M., Wei, K.-K., Tayi, G. K. & Tan, C.-H.,Jun 2016,In:Information and Management.53,4,p. 467-48014 p.
Research output : Contribution to journal › Journal article › peer-review

Cloud Computing Adoption Decision Modelling for SMEs: From the PAPRIKA Perspective

Alismaili, S.,Li, M.& Shen, J.,29 Apr 2016,Frontier Computing: Theory, Technologies and Applications.Hung, J. C., Yen, N. Y. & Li, K.-C. (eds.).1st ed.Singapore:Springer Singapore,p. 597-61519 p.(Lecture Notes in Electrical Engineering; vol. 375).
Research output : Chapter in book/report/conference proceeding › Chapter › peer-review

A Multi Perspective Approach for Understanding the Determinants of Cloud Computing Adoption among Australian SMEs

Alismaili, S.,Li, M., Shen, J. & He, Q.,Nov 2015,Proceedings of 26th Australasian Conference on Information Systems, ACIS 2015 .Association for Information Systems,15 p.114. (ACIS 2015 Proceedings).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Enhancing User-Game Engagement Through Software Gaming Elements

Li, M., Jiang, Q., Tan, C.-H. & Wei, K.-K.,Apr 2014,In:Journal of Management Information Systems.30,4,p. 115-15036 p.
Research output : Contribution to journal › Journal article › peer-review

Travel Distance Judgment: An Environmental Distance Information Cognitive Processing Perspective

Li, M., Tan, C. H. & Wei, K. K.,18 Jun 2013,PACIS 2013 Proceedings.Association for Information Systems,11 p.182. (Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Analyzing Mobile Instant Messaging User Satisfaction And Loyalty: An Integrated Perspective

Huang, P. &Li, M.,5 Jun 2013,European Conference on Information Systems (ECIS) 2013 Proceedings: ECIS 2013 Research in Progress .Association for Information Systems,9 p.32
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Helpfulness of Online Product Reviews as seen by Consumers: Source and Content Features

Li, M., Huang, L., Tan, C. H. & Wei, K. K.,1 Jun 2013,In:International Journal of Electronic Commerce.17,4,p. 101-13636 p.
Research output : Contribution to journal › Review article › peer-review

Effects of Product Learning Aids on the Breadth and Depth of Recall

Li, M., Tan, C. H., Teo, H. H. & Wei, K. K.,Nov 2012,In:Decision Support Systems.53,4,p. 793-8019 p.
Research output : Contribution to journal › Journal article › peer-review

Assessing The Helpfulness Of Online Product Review: A Progressive Experimental Approach

Li, M.-X., Huang, L., Tan, C.-H. & Wei, K.-K.,7 Jul 2011,PACIS 2011 Proceedings.Association for Information Systems,14 p.111. (Pacific Asia Conference on Information Systems).
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

How to Display Branded and Non-Branded Products in The Online Shopping Website

Li, M. X., Tan, C. H., Teo, H. H. & Wei, K. K.,Dec 2010,ICIS 2010 Proceedings: Thirty First International Conference on Information Systems.13 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Where to Place Product Reviews? An Information Search Process Perspective

Li, M. X., Tan, C. H., Wei, K. K. & Wang, K. L.,Dec 2010,ICIS 2010 Proceedings: Thirty First International Conference on Information Systems.17 p.
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Effects of Product Learning Aids on Breadth and Depth of Recall: An Empirical Investigation

Li, M. X., Tan, C. H., Wei, K. K., Sia, C. L., Teo, H. H. & Phang, C. W.,9 Jul 2010,PACIS 2010 Proceedings.p. 579-59012 p.33
Research output : Chapter in book/report/conference proceeding › Conference proceeding › peer-review

A Process Virtualization Theory Approach to Understanding the Usage Continuance of Cross-channel Instant Messaging

Li, M., Oh, L.-B. & Wang, K.,2009,In:Proceedings of the International Conference on Electronic Business (ICEB).p. 739-7457 p.
Research output : Contribution to journal › Conference article › peer-review

Project Title: Data empowerment and organizational resilience in the digital crisis context

Amount: HK$438600

Role: Co-Investigator 

Project Title: Human-AI collaboration: The effect of technology characteristics and individual characteristics on employees' innovative behaviors

Amount: HK$282250

Role: Principal Investigator  

Project Title: Optimal open strategy for digital entrepreneurial firms

Amount: HK$507622

Role: Co-Investigator 

Project Title: Designing an effective web cookie notification banner for collecting users' consent with the GDPR compliance: A cross-culture, cross-device investigation

Amount: HK$30600

Role: Principal Investigator 

Project Title: Marketer-generated content sharing among social media users: Perspective of personal control threat and personal need for structure

Amount: HK$205596

Role: Co-Investigator 

Project Title: Understanding the joint Impact of reward option quantity and uncertainty on the reward-based crowdfunding performance

Amount: HK$355248

Role: Principal Investigator  

School Award of Outstanding Performance 2025 - 2026: Scholarly Work

LI, M.(Recipient),2026
Prize : Award

School Award of Outstanding Performance 2018 - 2019: Excellent Young Researcher

LI, M.(Recipient),2019
Prize : Award

Outstanding contribution in reviewing

LI, M.(Recipient),2017
Prize : Award

Theoretical Contribution Award in 2017

LI, M.(Recipient),2017
Prize : Award

Associate Editor:

  • Information & Management
  • Internet Research
  • Journal of Global Information Management

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