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Dr. Joyce KONG

Lecturer II
Management Discipline
Department of Management, Marketing and Information Systems
Associate Director, BBA (Hons)
Coordinator,  BBA (Hons) Strategic Retail Management and Innovation Concentration

joycekong@hkbu.edu.hk
3411 2431
WLB704A
 
Tsz Kwan KONG public CV
 

Dr. Joyce Kong Tsz Kwan is a Lecturer in the Department of Management, Marketing and Information Systems at Hong Kong Baptist University, where she also serves as the Coordinator for the Strategic Retail Management and Innovation Concentration. Dr. Kong holds a Doctor of Education from The University of Hong Kong and a Master of Science in Marketing from The Chinese University of Hong Kong.

Her professional and academic contributions focus on enhancing educational outcomes through student-centered formative assessment and peer feedback. An active advocate for continuous professional development in higher education, Dr. Kong has served as a speaker for teaching and learning workshops, a mentor and review panel member for Advance HE, and a co-facilitator for HEA introductory workshops. She is dedicated to actively seeking experiential learning opportunities for her students.

Dr. Kong has a strong passion for teaching, with expertise spanning Business Communications, Smart Retailing, and Internship supervision. In recognition of her commitment to higher education teaching excellence, she has been awarded Fellowship of Advance HE (FHEA).

  • Business Communications
  • Smart Retailing
  • Internship Supervision

  • Doctor of Education, The University of Hong Kong
  • Master of Science in Marketing, The Chinese University of Hong Kong 
  • Bachelor of Business Administration (Hons), City University of Hong Kong