Faculty Members

Peer Reviewed Journal Publications

Huang, L.L., Li Shirley X. and Kimmy Wa Chan (forthcoming), “Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services”, Journal of Marketing Research [Equal authorship].

Dwivedi, A., Lim, W. M., Chan, Kimmy. W., Huang, L., Suttikun, C., & Manrai, A. K. (2026). Reviewer Expectations Across Peer Review Rounds. Journal of Global Marketing, 39(1), 3–17. https://doi.org/10.1080/08911762.2026.2623400

Kathuria, Sakshi, Quan Xie, Li Huang, Kimmy W. Chan, Dana-Nicoleta Lascu and Ajay K. Maurai (2025), “From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination”, Journal of Global Marketing, 38(5), 421-435.

Lim, W.M, Kathuria, S., Sie, Q, Chan, Kimmy W., Lascu D., and Ajay Manrai (2025), “How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network and Yield (DESTINY) Strategy”, Journal of Global Marketing, 1-11.

Choi, Lawrence, Kimmy W. Chan, and Henry Fock (2025), “Deepening Exploration of Socially Responsible Consumption in Generation Z: The Impacts of Environmental Knowledge and Perceived Consumer Effectiveness”, Journal of Consumer Marketing, 42(7), 877-892.(Equal Authorship).

Chen, L., Hsieh, J. J. P. A. and Kimmy W. Chan (2024), “Techno-Service-Profit Chain: The Impacts of IoT-Enabled Algorithmic Customer Service Systems from an Interdisciplinary Perspective”, MIS Quarterly, Vol. 48 No. 3 pp. 1077-1120. 

Lexie Hung, Rocky Chen, and Kimmy W. Chan (2024), “Pairing up with Anthropomorphized Artificial Agents: Leveraging Employee Creativity in Service Encounters”, Journal of the Academy of Marketing Science, 52(4, July), pages 955-975. (Equal Authorship).

Do Khoa and Kimmy W. Chan (2024), "Being Alone or Together: How Frontline  Anthropomorphized Robots Affect Solo (vs. Joint) Service Consumption", Journal of Service Research, 27(4), 579-599. (Equal authorship). 

Li, X., Kim, Sara, Kimmy W. Chan and Ann L. McGill (2023). “Detrimental Effects of Anthropomorphism on the Perceived Physical Safety of Artificial Agents in Dangerous Situations”, International Journal of Research in Marketing, 40(4), 841-864.

Si Wei, Shirley Li and Kimmy W. Chan (2023), “Virtual Agents That Flatter You: Moderating Effects of Self-Esteem and Customization Target in E-Customization Services”, Psychology and Marketing, 41(2), 344-363. 

Piyush Sharma, Kimmy W. Chan and Russel Kingshott (2023), “Emerging digital technologies and professional services: Current and future research agenda”, Journal of Service Theory and Practice, Editorial report, 33(2), 141-148. 

Chan, Kimmy W., Taeshik Gong, Piyush Sharma, and Candace Chu (2022), “Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies”, Journal of Business Research, 150, 297-310. 

Amin, Muhammad, Kimmy W. Chan, Amjad Shamim, Zulkipli Bin Ghazali, and Lai Fong Woon (2022) “Engaging Employees in Value Cocreation: Interplay among Firm, Employee, and Supervisor”, The Service Industries Journal, 44 (7-8), 592-619. 

Zou, Lili, Chi Kin (Bennett) Yim, and Kimmy W. Chan (2022), “How Firms Can Create Delightful Customer Experience? Contrasting Roles of Future Reward Uncertainty”, Journal of Business Research, 147(August), 477-490. 

 Fock, Henry, Kimmy W. Chan, Shirley Cheng, Junfeng Zhang, Clara C.K. Kan, Kee Chi Hing, and Lawrence Choi (2021), “Social Impact: Review and Measurement of Such Development”, HSUHK Business Review, 3(3: November), 19-35.

Chan, Kimmy W., Yiyan Li, Jian Ni, and John Zhu (2021), “What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation”, Production and Operations Management, 30(1), 103-126. [Recognized as the top cited article for the year of 2021-2022] 

Chan, Kimmy W., Chi Kin (Bennett) Yim, and Taeshik Gong (2019), “An Investigation of   Nonbeneficiary Reactions to Discretionary Preferential Treatments”, Journal of Service Research, 22(4), 371-387.  

Li, Xueni, Kimmy W. Chan, and Sara Kim (2019), “Service with Emoticons: How Customers Interpret Employees' Use of Emoticons in Online Service Encounters”, Journal of Consumer Research, 45, pp. 973-987.

Kimmy W. Chan, Yiyan Li, and John Jianjun Zhu (2018), “Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing”, Journal of Interactive Marketing, 43(August), 52-68. 

Kimmy W. Chan, Taeshik Gong, Ruixue Zhang, and Mingjian Zhou (2017), “Do Employee Citizenship Behaviors Lead to Customer Citizenship Behaviors? The Roles of Dual Identification and Service Climate”, Journal of Service Research, 20(3), 259-274.

Echo Wen Wan, Kimmy W. Chan, and Rocky Chen (2016), “Helping or Hurting? The Effects of Social Ostracism from Different Sources on Customer Coproduction Values”, Journal of the Academy of Marketing Science, 44, 746-769. (equal authorship)

Kimmy W. Chan, Stella Yiyan Li, and Jianjun Zhu (2015), “Fostering Customer Ideation in Crowdsourcing Communities: the Role of Online Interactions with Peers and Firm”, Journal of Interactive Marketing, 31 (August), 42-62. [Selected as the Top Research from the Journal of Interactive Marketing, by Professor Ratchford, Editor-in-Chief of the Journal of Interactive Marketing.]  

Chi Kin (Bennett) Yim, Kimmy W. Chan, and Simon K. Lam (2012), “Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy,” Journal of Marketing, 76(6), 121-140. (Equal authorship) 

Chan, Kimmy W. and Echo Wen Wan (2012), “How Can Stressed Employees Deliver Better Customer Services: The Underlying Self-Regulation Depletion Mechanism”, Journal of Marketing, 76(January), 119-137. 

Chan, Kimmy W. and Wing Lam (2011), “The Trade-off of Servicing Empowerment: Examining the Roles of Motivation and Workload Mechanisms”, Journal of Academy of Marketing Science, 39(4), 609-628. 

Kineta Hung, Kimmy W. Chan, and Caleb H. Tse (2011), “Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach,” Journal of Advertising Research, 51(4), 608-623. [Featured in the top list in Journal of Advertising Research website on “Celebrity Endorsement” of 2016] 

Kimmy W. Chan, Chi Kin (Bennett) Yim, and Simon K. Lam (2010), “Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures”, Journal of Marketing, 74(3), 48-64. 

 Kimmy W. Chan and Stella Yiyan Li (2010), “Understanding Customer-to-Customer Interactions in Virtual Communities: the Salience of Reciprocity”, Journal of Business Research, 63(9/10), 1033-1040. 

Chi Kin (Bennett) Yim, David K. Tse, and Kimmy W. Chan (2008), “Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer-Firm Affection and Customer-Staff Relations in Services,” Journal of Marketing Research, 45(6), 741-756. 

Chi Kin (Bennett) Yim, Kimmy W. Chan and Kineta Hung (2007), “Multiple Reference Effects in Service Evaluations: Role of Alternative Attractiveness and Self-Image Congruity,” Journal of Retailing, 83(1), 147-157. 

Chi Kin (Bennett) Yim, Flora F. Gu, Kimmy W. Chan and David K. Tse (2003), “Justice-Based Service Recovery Expectations: Measurement and Antecedents,” Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, Vol. 16, 36-52.

Wang, Y., Li, S. X., Huang, L., Chan, W. Kimmy and Liang, Z. (2026), “Mitigating Impure Altruism: How Second Language Use Enhances Consumer Trust in Cause-Related Marketing”, INFORMS Society for Marketing Science (ISMS), June 10-13, 2026 in Carcavelos, Portugal.Wang, Y., Li, S. X., Huang, L., Chan, W. Kimmy, and Liang, Z. 

The, Khoa Bin, Kimmy W. Chan and Lawrence Choi (2026), “How Minority Frontline Employees Shape Solo Customers’ Service Experiences", EMAC Spring Conference 2026 hosted by the University of Bath, UK on June 2-5, 2026.  

The Khoa Do, Kimmy W. Chan and Lawrence Choi (2026), “How Minority Frontline Employees Shape Solo Customers’ Experience”, ACR, 2026. 24-26 September, Chicago, US.

The Khoa Do and Kimmy W. Chan (2025)“How Minority Frontline Employees Shape Solo Customers’ Service Experience”, 9th Annual Young Scholar Research (YSR) Competition
at the 2025 OFR Symposium (co-located with Winter AMA), 13-14 February 2025
Phoenix, AZ.

Wang, Doris, Shirley Li and Kimmy W. Chan (2025),” Marketing Communication Language and Consumer Behavior in CRM", EMAC Fall Conference 2025 hosted by Istanbul Bilgi University on Sep 17-19, 2025, in Istanbul, Turkey. 

Shirley Li, Lexie Hung, Kimmy W. Chan and Doris Wang (2024), “Foreign Language Marketing and Consumer Purchase Behavior”, on 2-4 December at Hotel Grand Chancellor, Hobart, Tasmania. ANZMAC Conference 2024.

 Chan, Kimmy W., Lawrence Choi and Howard Ling (2024), “Exploring the Sharing Paradox in Collaborative Consumption: Conceptualizing and Measuring Paradoxical Sharing Behaviors”, 46th ISMS Marketing Science Conference June 27-29, 2024, Sydney, Australia.

Choi, Lawrence, Kimmy W. Chan and Howard Ling (2024), “Exploring Generation Z’s Socially Responsible Consumption: A Revisit of the KAB”, 46th ISMS Marketing Science Conference June 27-29, 2024, Sydney, Australia.

Huang, Lexie Lan, Rocky Peng Chen, and Kimmy W. Chan (2023), “Transferring Creativity from Employee to Anthropomorphized Artificial Agent in a Design Service Team" (ID 43), EMAC Regional Conference 2023 hosted by the University of Piraeus on September 27-29, 2023 in Athens, Greece. 

Chen, L., Hsieh, J. J. P. A. and Kimmy Wa Chan (2023), “An Investigation of the Impacts of IoT-Enabled Algorithmic Customer Service Systems on the Service-Profit Chain: A Role Theory Perspective”, INFORMS Annual Meeting, October 15-18, 2023, Phoenix, Arizona.

Huang, L. L., Chen, R. P. and Kimmy W. Chan (2023),”Leveraging the Social Aspect of Anthropomorphism: Transferring Employee Creativity to Artificial Agents”,         Association for Consumer Research, 26-29 Oct 2023, Seattle.US.

Li, Shirley, Lexie Lan Huang, and Kimmy W. Chan (2023), “How to Promote Death-related Consumption? A Perspective from Marketing Communication”, The 2023 AMA Summer Academic Conference will be held in San Francisco, California on August 4-6, 2023.

Choi, Lawrence, Kimmy W. Chan, Henry Fock, and Ni Na (2023), “Responsible Consumption of Generation Z: An Extension of the KAB Framework”,  2023 AMA Winter Academic Conference, Nashville, Tennessee, February 10-12, 2023.

Li, Shirley, Sara Kim, Kimmy Wa.Chan, and Ann McGil (2023), “The Effect of Anthropomorphizing Artificial Agents in Dangerous Situations on Consumers’ Physical Safety Perceptions”,  2023 AMA Winter Academic Conference, Nashville, Tennessee, February 10-12, 2023.

Chan, Kimmy W., Larwence Choi, and Ni Na (2023), “Paradoxcial Sharing: Conceptualization, scale development, and validation”, 2023 AMA Winter Academic Conference, Nashville, Tennessee, February 10-12, 2023.

Bin, Khoa D., Kimmy W. Chan, Chen-Ya Wang and Priyanko Guchait (2022), “Eeriness or Rapport: In-group Favoritism toward Mr. Android in Solo Service Consumption”, Frontiers in Service Conference, Babson College, Babson Park, MA. United States, June 24-26, 2022.

Chan, Kimmy W. and Taeshik Gong (2021), “Uncovering the Double-Edged Sword Effects of Customer-Employee Joint Collaboration on New Idea Generation”, EMAC 2021 Annual Conference, May 25-28, Madrid, Spain.

Huang, Lexie Lan, Rocky Chen, and Kimmy W. Chan (2021), “Two Peas in a Pod: Customers’ Perceived Trait Transference between Anthropomorphized Artificial Agents and Employees in Service Teams”, EMAC 2021 Annual Conference, May 25-28, Madrid, Spain.

Wong, Phoebe, Markus Vanharanta, and Kimmy W. Chan (2021) “Mapping Consumer Perception on Price Fairness and Intention to Report Suspected Price-Fixing Activities in Hong Kong”, AMA Winter 2021, 19-21 February, 2021.

Chan, Kimmy W., Taeshik Gong, and Gary K. W. Chan (2020), “Promoting Creativity in Temporary Customer-Employee Workgroups? Understanding the Psychological Processes of Joint Collaboration on Ideation Performance”, 2020 Academy of International Business Southeast Asia Regional Conference (AIBSEAR), December 3-5, 2020, Hong Kong.

Wong, Phoebe, Markus Vanharanta, and Kimmy W. Chan (2020) AIB 2020 “Consumer Attitudes towards Reporting Suspected Price-Fixing Activities in Hong Kong”. Academy of International Business Southeast Asia Regional Conference (AIBSEAR), December 3-5, 2020, Hong Kong.

Fock, Henry, Kimmy W. Chan, Shirley Cheng, Junfeng Zhang, Clara Kan, Chi-Hing Kee, and Sze Lok Choi (2020), “Social Impact: Review and Measurement Development”, 2020 Academy of International Business Southeast Asia Regional Conference (AIBSEAR), December 3-5, 2020, Hong Kong.

Rocky P. Chen and Kimmy W. Chan (2020), “How Anthropomorphized Service Toolkit Affects Service Coproduction Experience?” 11th SERVSIG Conference, July 9 – 12, 2020 in Brisbane, Australia.

Chan, Kimmy W. and Piyush Sharma (2019), “You Look So Attractive!”: The Role of Interpersonal Attraction in Driving Customer Citizenship Behavior in Service Coproduction Process”, Frontiers in Service Conference, National University of Singapore, July 18-July 21, 2019, Singapore.

Zou Lili, Chi Kin (Bennett) Yim, and Kimmy W. Chan (2018), “Service-Sales Ambidexterity: A Multi-Level Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Employees and Customers”, Frontiers in Service Conference, September 6-9, Austin, US.

Kimmy W. Chan, Chi Kin (Bennett) Yim, Taeshik Gong (2018), “Is Discretionary Preferential Treatment Bad to Nonbeneficiaries? The Emotional Pathways of Envy and Boundary Conditions”, SERVSIG 2018 Opportunities for Services in a Challenging World, Paris, June 14-16, 2018.

Chen, R. P. and Kimmy W. Chan (2018), “The influence of anthropomorphized service toolkit on consumer satisfaction in service coproduction”, Oct 2018, ACR Dallas 2018: Trust in Doubt. Gershoff, A., Kozinets, R. & White, T. (eds.). Duluth: Association for Consumer Research, p. 902 1 p. (Advances in Consumer Research; vol. 46).

Kimmy W. Chan, Yiyan Li, John Zhu and Liyuen (2017), “A Study on the Role of Feedback on the Quality of Ideas from Customers in Idea Crowdsourcing Community, EMAC, University of Groningen, The Netherlands, from Tuesday May 23 to Friday May 26, 2017.

Kimmy W. Chan, Yiyan Li, and John Zhu (2017), “Good to be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing” MSI Young Scholar Forum, Park City, January 5-8, 2017, Utah.

Kimmy W. Chan, Yiyan Li, and John Zhu (2017), “Exploring New Theory Perspectives in Marketing Strategy & Services Marketing”, Marketing Scholar Forum, May 5-6, 2017, Hong Kong [keynote speaker].

Li, Xuen, Kimmy W. Chan, and Sara Kim (2016), “Service with a Virtual Smile: How Customers Decode Emoticons in Online Service Encounters”, 25^th Annual Frontiers in Service Conference, June, 2016, Bergen, Norway.

Chan, Kimmy W., Stella Yiyan Li, and John Jianjun Zhu (2015), “Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions”, ANMAC, Sydney, November 30-December 2.

Chan, Kimmy W., Taeshik Gong and Ruixue Zhang (2015), “Does Good Citizens Create Good Citizens? The Roles of Dual Identification Mechanisms and Contrasting Moderating Effects of Service Climate”, presentated in the 2015 Frontiers in Service Conference to be held in San Francisco, from July 9-11, 2015. [Peer Reviewed]

Zou, Lili, Chi Kin (Bennett) Yim, and Kimmy W. Chan (2105), “How to Create Customers Delight and Does It Really Drive Loyalty? An Examination of Customer Delight in a B2B Context,”   presented in the 2015 ISMS Marketing Science Conference, Baltimore, Maryland, from June 18-20, 2015.

Wan, Echo Wen, Kimmy W. Chan, and Rocky Chen (2015), “Does Workplace Ostracism Hurt Service Agents’ Value Coproduction with Customers? A Differential Sources and Needs Explanation”, presented in the EMAC2015 Conference hosted by the KU Leuven and Vlerick Business School, Leuven, from May 26-29, 2015.

Chan, Kimmy W., Yiyan Stella Li, Xueming Luo, and John Zhu (2015), “Alleviating the Negative Impacts of Customer Ideation: The Role of Feedback in Idea Crowdsourcing Community”, presented in 2015 China Marketing International Conference, organized by City University of Hong Kong, Xi’an Jiaotong University and University of South Carolina, July 24-July 27, 2015.

Xueni Li, KimmyWa Chan, and Ricky Chan (2014), “Does “Smile” Matter in e-Retailing? The Role of Emoticon in Shaping Customer Service Evaluation”, Summer Marketing Educators’ Conference, San Francisco, August 1-3, 2014.

Yang, Junyi, JJ Hsieh, Kimmy W. Chan, and Anjing Zhao (2013), “The Dynamic Impacts of Employee Job Performance and Corporate Customer Satisfaction: The Contingent Role of ERP System Implementation”, in SIGADIT DIGIT Workshop, Milano, Italy, December 15-18, 2013. [Peer Reviewed]

Chan, Kimmy W., and Chi Kin (Bennett) Yim (2013), “How Customers React to Service Unfairness? Moderating Roles of Interpersonal Similarities on Experience of Envy and Benign Envy”, accepted for presentation in the 2013 Frontiers in Service Conference to be held in Taipei, Taiwan, from July 4-7, 2013. [Peer Reviewed]

Chan, Kimmy W. and Chi Kin (Bennett) Yim (2012), “Service Unfairness Is Not Good? The Mediating Roles of Envy, Benign Envy, and Boundary Conditions”, proceedings of the 2012 INFORMS Marketing Science Conference in Boston, Massachusetts during June 7-9, 2012. [Peer Reviewed]

Chan, Kimmy W. and Chi Kin (Bennett) Yim (2012), “Service Unfairness Is Not Good? The Mediating Roles of Envy, Benign Envy, and Boundary Conditions”, the 2012 Marketing Scholar Forum in Chinese University of Hong Kong, Hong Kong, during June 25-26, 2012.

Zhou, John, Stella Yiyan Li, and Kimmy W. Chan (2012), “Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective,” proceedings of the 2012 INFORMS Marketing Science Conference in Boston, Massachusetts during June 7-9, 2012. [Peer Reviewed]

Kimmy W. Chan, Stella Yiyan Li, and John Zhou (2012), “How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing,” the ISR special issue workshop in University of Maryland, Washington, United State during June 2-3, 2012.

[Note: In this workshop, Dr. Chan was invited to present a paper that was under the second round revision of Information Systems Research (A* journal in FB list)].

Chan, Kimmy W., Chi Kin (Bennett) Yim, and Simon K. Lam (2011), “Can I Do It? Can You Do It? Roles of Self-Efficacy and Other-Efficacy of Customers and Employees in Service Participation”, proceedings of 2011 INFORMS Marketing Science Conference, Houston, US, June 9-June 12. [Peer Reviewed]

Chan, Kimmy W. and Echo Wen Wan (2010), “How Job Stress Affects Employees’ Service Performance: Roles of Social Support and Perspective Taking”, proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany, June 17-19. [Peer Reviewed]

Kimmy W. Chan, Kineta Hung, Caleb Tse, and David K. Tse (2008), “Understanding Celebrity Endorsers Effects in China: A Consumer-Celebrity Relational Perspective”, 2008 Global Marketing Conference at Shanghai, Marketing in The Dynamic Global World, March 20-23, Shanghai, organized by Korean Academy of Marketing Science. [Peer Reviewed]

Kimmy W. Chan, Chi Kin (Bennett) Yim, and Simon K. Lam (2008), “How Does Customer Participation Drive Performance Outcomes: The Salience of Value Co-creation and Cultures”, Marketing Scholar Forum VI, Beijing, China, June 18-20, 2008.

Kimmy W. Chan, David K. Tse, and Chi Kin (Bennett) Yim (2007), “Examining the Roles of Customer-Staff Proximity in Service Recovery Evaluations: Emotion Coping and Expectations/Perceptions Moderating,” AMA 2007 Educators’ Summer Conference Proceeding (Washington), received a Best Paper Award of the Service Track. [Peer Reviewed]

Kimmy W. Chan, Chi Kin (Bennett) Yim, Simon Lam, and David K. Tse (2007), “Good for the Goose or Gander?  Effect of Customer Participation Climate on Customer and Employee Satisfaction,” Proceedings of 2007 Informs Marketing Science Conference, Singapore. [Peer Reviewed]

Chi Kin (Bennett) Yim, Kimmy W. Chan and Kineta Hung, “Multiple Reference Effects in Service Evaluations: Role of Alternative Attractiveness and Self-Image Congruity,” Marketing Scholar Forum IV, Shanghai, China, June 2006.

Chi Kin (Bennett) Yim, David K. Tse and Kimmy W. Chan (2005), “Building Customer Loyalty in Transactional and Relational Services: Roles of Firm Love and Customer-Employee Relationship,” Proceedings of AMA Special Interest Group, SERVSIG conference, Singapore. [Peer Reviewed]

. David K. Tse, Chi Kin (Bennett) Yim and Kimmy W. Chan (2005), “Effects of Staff-Customer Relationship during Service Failures and Recovery: Cognitive Appraisal and Emotional Rules,” Marketing Scholar Forum III, Shanghai, China, June 2005.

Daniel Tse, Chi Kin (Bennett) Yim and Kimmy W. Chan (2004), “Who Did What with What Impact?  Research on China Marketing Published in Top Tier Journals in the Last 25 Years,” Proceedings Academy of International Business (AIB), Southeast Asia Regional Conference, Tsang-Sing Chan, Geng Cui, and Arthur Tak-Ming Hau, eds.  Hong Kong Institute of Business Studies, Lingnan University, Hong Kong (CD ROM-Version). [Peer Reviewed]

Chi Kin (Bennett) Yim, Flora F. Gu, Kimmy W. Chan and David K. Tse (2003), “A Model of Service Recovery Evaluation: Integrating Perceived Justice within the Expectancy-Disconfirmation Framework,” conference proceeding, Consumer Satisfaction Research Conference, Provo Utah, USA. [Peer Reviewed]

Kineta Hung, Yiyan Li, Kimmy W. Chan and Russell W. Belk (2003), “Consumption and the Modern Chinese Women,” Marketing Scholar Forum I, Beijing, China, June 2003.