Faculty Members

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Prof. Wanyi ZHENG

Assistant Professor
Marketing Discipline
Department of Management, Marketing and Information Systems

zwymkt@hkbu.edu.hk
3411 2814
WLB509
https://orcid.org/0009-0001-0856-7998
Wanyi ZHENG public CV
View Scopus Profile

Wanyi Zheng is Assistant Professor of Marketing at the Department of Management, Marketing and Information Systems. She received his Ph.D. in marketing from the University of Hong Kong. Her current research interests focus on visual marketing and aesthetics on digital platforms. 

Visual Marketing and Aesthetics on Digital Platforms

MKTG2005 Marketing Management

ISEM3007 e-Marketing

Ph.D. in Marketing, School of Business, The University of Hong Kong

M.A. in Marketing, School of Business, Sun Yat-Sen University

B.A. in Marketing, School of Business, Sun Yat-Sen University

Understanding and Optimizing the Aesthetics of Product Ratings

Jia, H. M., Ge, L., Wan, E. W. &Zheng, W.,27 Jun 2025.
Research output : Contribution to conference › Conference paper › peer-review

Visual Influences on Quantity Perception on Online Grocery Retailing

Zheng, W., Jia, M. H. & Wan, E. W.,27 Jun 2024.
Research output : Contribution to conference › Conference paper › peer-review

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference

Jia, H., Wan, E. W. &Zheng, W.,Jun 2023,In:Journal of Consumer Research.50,1,p. 142–16625 p.
Research output : Contribution to journal › Journal article › peer-review

The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews

Cui, G., Chung, Y., Peng, L. &Zheng, W.,Mar 2022,In:Journal of Business Research.141,p. 633-64513 p.
Research output : Contribution to journal › Journal article › peer-review

The Effect of Slow Motion Video on Consumer Inference

Yin, Y., Jia, J. S. &Zheng, W.,Oct 2021,In:Journal of Marketing Research.58,5,p. 1007-102418 p.
Research output : Contribution to journal › Journal article › peer-review

The Faces of Success: Beauty and Ugliness Premiums in E-Commerce Platforms

Peng, L., Cui, G., Chung, Y. &Zheng, W.,Jul 2020,In:Journal of Marketing.84,4,p. 67-8519 p.
Research output : Contribution to journal › Journal article › peer-review