Faculty Members

mmis-zirouchen mmis-zirouchen
Prof. Zirou CHEN

Assistant Professor
Marketing Discipline
Department of Management, Marketing and Information Systems

zirouchen@hkbu.edu.hk
3411 7547
WLB 511B
https://orcid.org/0000-0003-1275-6860
CV Link
View Scopus Profile

Dr. Zirou Chen is an Assistant Professor of Marketing at the Business School of Hong Kong Baptist University. Dr. Chen received her Ph.D. from the Rotman School of Management, University of Toronto, in 2026. Her research interests include economics of AI and digitization, content consumption, platform design, consumer search, and personalization.

  • Economics of AI and digitization
  • Content consumption
  • Platform design
  • Consumer search
  • Personalization

Marketing Management

  • PhD in Marketing, University of Toronto
  • 1 Sep 2020 – 17 June 2026
  • Degree Conferred: 17 June 2026