Faculty Members

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Prof. Qing TANG

Assistant Professor
Marketing Discipline
Department of Management, Marketing and Information Systems

qingtang@hkbu.edu.hk
3411 8050
WLB 504
https://orcid.org/0000-0002-7799-6163
Qing TANG public CV
View Scopus Profile

Qing Tang is an Assistant Professor of Marketing at the Department of Management, Marketing and Information Systems. She holds a Ph.D. in Marketing from Nanyang Technological University. Her research interests focus on brand communication, digital marketing, and visual marketing. She is also interested in how consumption shapes interpersonal perceptions. Her research has been published at journals including Journal of Marketing Research, International Journal of Research in Marketing, and Journal of the Association for Consumer Research.

Branding, Digital Marketing, Visual Marketing

MKTG3026 - Strategic Digital Marketing

2018-2023   Nanyang Technological University, PhD in Marketing

2017-2018    The Chinese University of Hong Kong, MSc in Marketing

2013-2017    Sun Yat-Sen University, BSc in Human Geography and Urban Planning

Simple or Complex Logos? The Impact of Logo Complexity on Brand Luxuriousness Perception

Tang, Q., Huang, X. I. & Zhang, K.,26 Apr 2025, (E-pub ahead of print)In:International Journal of Research in Marketing.
Research output : Contribution to journal › Journal article › peer-review

A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption

Tang, Q., Huang, X. I. & Zhang, K.,Apr 2025,In:Journal of the Association for Consumer Research.10,2,p. 153-16412 p.
Research output : Contribution to journal › Journal article › peer-review

Indulgent Consumption Signals Interpersonal Warmth

Tang, Q., Zhang, K. & Huang, X. I.,Dec 2022,In:Journal of Marketing Research.59,6,p. 1179-119618 p.
Research output : Contribution to journal › Journal article › peer-review

HKBU Start-Up Grant

Tang, Qing, Xun (Irene) Huang, and Kuangjie Zhang, “A matter of taste: Seeking uniqueness in the metaverse consumption,” Association for Consumer Research 2023 Annual Conference, Seattle, WA, USA

Tang, Qing, Xun (Irene) Huang, and Kuangjie Zhang, “Simple or Complex Logos? The Impact of Logo Complexity on Brand Perception,” Association for Consumer Research 2022 Annual Conference, Denver, CO, USA

Tang, Qing, Kuangjie Zhang, and Xun (Irene) Huang, “Indulgent Consumption Signals Interpersonal Warmth,” Association for Consumer Research 2023 Annual Conference, Online.

Up Next Podcast, 387. IJRM. Luxury & Logo Complexity, November 2025.

Harvard Business Review (Idea Watch), Why Influencers Should Post About Guilty Pleasures, January to Feburary 2024.